Zivame is India’s most popular online lingerie destination. With an exquisite collection of over 3000 styles, 50 brands and 100 sizes; it has transformed the way Indian women used to buy lingerie by offering an enormously feasible and unique online shopping experience
With mobile being a potential growth vector, Zivame wanted to work with a partner who could:
Customize campaign based on marketing goals
Effectively re-engage their 1M+ install base
Drive increase in sales with a positive ROI
- Daypart Targeting - The client’s objective of promoting certain offers on specific days of the week fit perfectly with RevX’s daypart targeting capability. The platform automated the process of running specific offers on the popular shopping days of the week, enticing the shoppers to engage and complete the transaction ultimately driving higher purchases.
- Category Targeting - RevX ran custom campaigns for Zivame’s high value and popular categories. The platform used its real-time audience intelligence engine to segment users based on their affinity to the premium categories such as Shapewear, Beachwear, Activewear etc. and retarget them with highly relevant dynamic ads. This strategy delivered higher scale and better ROI from those specific categories.
- Flexible Pricing Model - To reap maximum returns on each dollar spent, RevX enabled a smooth transition of the campaign from Revenue Share Model to Technology Fee Model. The latter pricing strategy proved to be more efficient in optimizing the campaign for Zivame’s performance goal, delivering 84.2% higher ROI without impacting the ad spend (results below).