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“The RevX team has been very responsive in delivering on our ROI goals which gave us the confidence to try their Tech fee pricing model. The results were unbeatable. Within a month they were delivering the highest ROI amongst all our mobile marketing partners. Additionally, with their flexibility to prioritize the campaign strategies in line with our marketing goals, I indeed believe they are one of the most efficient marketing technology platforms out there.”

Anuj Gupta,
Head of Revenue, Zivame

 

CLIENT

Zivame is India’s most popular online lingerie destination. With an exquisite collection of over 3000 styles, 50 brands and 100 sizes; it has transformed the way Indian women used to buy lingerie by offering an enormously feasible and unique online shopping experience

CHALLENGE

With mobile being a potential growth vector, Zivame wanted to work with a partner who could:

Zivame App Retargeting- RevX

Customize campaign based on marketing goals

Zivame App Retargeting- RevX

Effectively re-engage their 1M+ install base

Drive increase in sales with a positive ROI-RevX

Drive increase in sales with a positive ROI

SOLUTION

  • Daypart Targeting - The client’s objective of promoting certain offers on specific days of the week fit perfectly with RevX’s daypart targeting capability. The platform automated the process of running specific offers on the popular shopping days of the week, enticing the shoppers to engage and complete the transaction ultimately driving higher purchases.
  • Category Targeting - RevX ran custom campaigns for Zivame’s high value and popular categories. The platform used its real-time audience intelligence engine to segment users based on their affinity to the premium categories such as Shapewear, Beachwear, Activewear etc. and retarget them with highly relevant dynamic ads. This strategy delivered higher scale and better ROI from those specific categories.
  • Flexible Pricing Model - To reap maximum returns on each dollar spent, RevX enabled a smooth transition of the campaign from Revenue Share Model to Technology Fee Model. The latter pricing strategy proved to be more efficient in optimizing the campaign for Zivame’s performance goal, delivering 84.2% higher ROI without impacting the ad spend (results below).

Sample Mobile Ad shown to users-Native Ad & Interstistial Ad for Zivame for App Retargeting

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