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60%
Increase in Conversions
Month-over-Month
30%
Increase in ROI
Month-over-Month

Sample Mobile Ad shown to users-Native Ad & Interstistial Ad for ABOF

ABOF is one of India’s fastest growing fashion app. With a massive collection of in-season styles and customized content, it provides all the ammo you need to bring out the star you were born to be.

CHALLENGE

ABOF was looking for an app retargeting partner who could

a. Drive higher user engagement
b. Deliver lift in sales
c. Customize campaign based on specific business goals

SOLUTION

  • Dynamic Badges - RevX leveraged its dynamic overlay technology to customize product ads with event specific messages and theme like Xmas, Diwali and Sale badges driving higher user engagement.
  • Fashion Focused Optimization - Building on its experience of delivering results for top fashion apps across the globe, the team optimized the campaign across various levers like audiences, creative formats and programmatic inventory to drive results.
  • Dedicated Success Team - RevX’s dedicated customer success team worked closely with ABOF and ensured the campaign is customized as per their specific marketing requirements. The close working relationship of both teams reflected in the results, making RevX their top retargeting partner.

“We are delighted to work with an agile partner like RevX whose performance in app retargeting has been effective and efficient. We were able to go live with RevX in a few days and we could see the uplift in app retargeting ROI coming in the first month itself.”

Ashim Chatterjee,
CMO, ABOF

 

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