Jabong is a young and vibrant company that aims to provide high quality branded products. With over 1200+ brands that offer 30,000+ products, Jabong is the go-to destination for all enthusiastic online shoppers.
With over 10 million app installs, Jabong was looking for a mobile marketing partner who could
a. Drive sales from new users
b. Increase conversions while maintaining a strict CAC (Customer Acquisition Cost)
c. Bring proven expertise in the mobile growth strategy
- Audience Segmentation- New vs Old Users - RevX leveraged its real time audience segmentation (DMP) capability to divide users into new and existing customer buckets and ran specialized campaigns to drive sales from new user cohorts.
- Flexible Attribution Model - Appreciating the fact that each customer’s requirement is different, RevX leveraged its e-commerce focused statistical models to drive incremental sales based on Jabong’s custom attribution model.
- Dynamic Native Ads- RevX ran mobile optimized dynamic ads personalized for each user on world’s leading native exchanges driving higher scale and performance for Jabong.