18%
Higher than Benchmark ROI
30%
Increase in Conversions from New Users

Sample Mobile Ad shown to users-Native Ad & Interstistial Ad for Jabong

Jabong is a young and vibrant company that aims to provide high quality branded products. With over 1200+ brands that offer 30,000+ products, Jabong is the go-to destination for all enthusiastic online shoppers.

CHALLENGE

With over 10 million app installs, Jabong was looking for a mobile marketing partner who could

a. Drive sales from new users
b. Increase conversions while maintaining a strict CAC (Customer Acquisition Cost)
c. Bring proven expertise in the mobile growth strategy

SOLUTION

  • Audience Segmentation- New vs Old Users - RevX leveraged its real time audience segmentation (DMP) capability to divide users into new and existing customer buckets and ran specialized campaigns to drive sales from new user cohorts.
  • Flexible Attribution Model - Appreciating the fact that each customer’s requirement is different, RevX leveraged its e-commerce focused statistical models to drive incremental sales based on Jabong’s custom attribution model.
  • Dynamic Native Ads- RevX ran mobile optimized dynamic ads personalized for each user on world’s leading native exchanges driving higher scale and performance for Jabong.

“We started mobile retargeting campaigns with four vendors and RevX outperformed everyone else, both in terms of scale and performance. We are delighted to have RevX as our preferred retargeting partner. The team has shown amazing customer centricity and delivered great results and we look forward to a continued deeper relationship with RevX.”

Rahul Taneja,
Chief Business Officer, Jabong

 

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