UrbanClap is India’s leading marketplace for local services. It’s a one stop destination for all urban lifestyle services helping users hire any professional, from sofa cleaners and carpenters to real estate lawyers, architects, dieticians and more.
Working in the highly competitive and challenging hyperlocal ecosystem, UrbanClap wanted to work with a partner who could
a. Drive app engagement and incremental bookings at the lowest cost
b. Enable location based targeting
c. Provide full visibility into campaign metrics and actual media spend
- Audience Segmentation - RevX’s DMP technology helped build real-time user cohorts based on various attributes such as location, affinity to service category and booking history.
- Dynamic Ads for Hyperlocal Services - RevX leveraged its dynamic ad technology and custom creative templates to create personalized ads specifically designed for hyperlocal marketplace use cases.
- 100% Transparency - The technology fee model took arbitrage out of the picture and aligned UrbanClap and RevX interests, resulting in a strong collaborative relationship. While initially the CPA driven by RevX was slightly higher than target, overtime, the CPA decreased and scale increased as the system learnt and collected data and accrued these learnings to optimize for UrbanClap’s CPA rather than RevX’s margin (refer graph below).