4X
Higher Return on Ad Spend
RevX vs Others

 

Tokopedia is Indonesia’s biggest online marketplace. It enables individuals and business owners in Indonesia to open and maintain their online stores giving its shoppers the convenience to choose from millions of products at best prices.

CHALLENGE

With over 10mn app installs, Tokopedia wanted to work with a partner who could

a. Effectively re-engage installed user base
b. Drive sales from non-frequent purchasers
c. Bring proven expertise in the mobile growth strategy

SOLUTION

Real Time Audience Segmentation - RevX leveraged its real time audience management engine to selectively block users who made a purchase in a 10 day window thereby driving higher sales from non-frequent buyers

Dynamic Native Ads - RevX ran personalized dynamic ads based on user browsing and intent behavior across leading native exchanges driving higher engagement rates

RoAS Optimization - RevX leveraged its data driven, mobile focused predictive model to optimize campaign across multiple metrics thereby driving higher RoAS

RESULTS

Partners  RoAS  
RevX 4X
Partner 1 3X
Partner 2 X

Tokopedia mobile ad case study RevX

The RevX platform has delivered great results for us, surpassing performance metrics for every KPI. Within a short period of time they were able to achieve significant scale while delivering highest RoAS amongst all our marketing partners. The team provided top notch support throughout the campaign lifecycle- right from AppsFlyer integration to sharing best practices on dynamic app marketing.

Melissa Siska Juminto,
VP - Marketing, Tokopedia

 

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