Tokopedia is Indonesia’s biggest online marketplace. It enables individuals and business owners in Indonesia to open and maintain their online stores giving its shoppers the convenience to choose from millions of products at best prices.
With over 10mn app installs, Tokopedia wanted to work with a partner who could
a. Effectively re-engage installed user base
b. Drive sales from non-frequent purchasers
c. Bring proven expertise in the mobile growth strategy
• Real Time Audience Segmentation - RevX leveraged its real time audience management engine to selectively block users who made a purchase in a 10 day window thereby driving higher sales from non-frequent buyers
• Dynamic Native Ads - RevX ran personalized dynamic ads based on user browsing and intent behavior across leading native exchanges driving higher engagement rates
• RoAS Optimization - RevX leveraged its data driven, mobile focused predictive model to optimize campaign across multiple metrics thereby driving higher RoAS