Lazada is South-East Asia’s number one online shopping mall with presence across Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.
Lazada sells a wide range of products across 13 categories including health and beauty, home & living, fashion, mobiles & tablets, consumer electronics, home appliances and sports and outdoors, among others.
Lazada needed a retargeting strategy that would improve scale and efficiency of their sale days marketing efforts. The ultimate objective was to get a substantial uplift in sales and make the March 24-26 Sale extravaganza a success.
RevX prediction model and machine learning algorithms determine bid values based on campaign, inventory and user signals. This helps in optimizing the campaign to drive required scale and quality visits/transactions at minimal RTB inventory costs from SSPs. The efficiency of RevX’s built-in model is further augmented by the account managers.
With the objective of increasing traffic and transactions, RevX account managers took the following approach to design Sale Days campaign strategy:
1. Targeted relevant audiences by identifying user level conversion trend for Lazada by firing SQL queries to RevX User Data Store to fetch information on ‘time taken by users across funnels//pages to convert’
2. Identified ‘sale day visitors’ using data collected from last sale period and bid aggressively for them.
3. Designed ads for Sale Days with relevant messaging, dynamic offers, discounts and coupons
4. Optimized towards inventory sources and user win-ratios to achieve scale
RevX has forged a long-term relationship with Lazada and continues to be their preferred partner for remarketing