Yepme is one of India’s biggest fashion brands targeting style conscious men & women. It is headquartered in Gurgaon, India and has international presence in USA, UK and Singapore.
Yepme was observing a major shift in consumer behavior with a majority of traffic & transactions coming from mobile. They needed a retargeting solution that targets customers across devices with consistent messaging at a low cost of sale. RevX’s consistent performance and positive results on Display remarketing prompted Yepme to explore RevX’s Facebook remarketing solution. Also, Yepme wanted to leverage Facebook with personalized ads as static ads were not giving desired results.
RevX’s Facebook Remarketing Solution works seamlessly across desktop and mobile. To meet the campaign objective, relevant customer segments were identified using Yepme’s CRM database, mobile and desktop website data.
Retargeting strategies were designed with the following unique features:
1. Image pre-processing with information overlay to display offers and promotions
- Enables optimal utilization of Facebook newsfeed ad space
2. Optimization algorithm took the difference in mobile & desktop market dynamics into consideration
- Leveraged lower cost of Facebook mobile ad inventory to reduce overall cost of sale and enable higher return on ad spend
3. Dynamic & personalized multi-product ads
- Ironed out fluctuations in performance metrics such as CTR and CVR
The campaign performance exceeded desired results. RevX is now Yepme’s most preferred partner for Facebook remarketing.