Indonesia’s number one deals portal with a strong presence in food, lifestyle & travel segments.
The client had invested heavily in acquiring user memberships. However, there was a steady rise in user drop rate at different stages of the purchase cycle. The client wanted to re-engage these users with relevant content thereby, increasing the total number of transactions.
RevX’s advanced audience management platform enabled the creation of granular user segments. Users were retargeted on Display & FBX with their preferred products and categories. A greater focus was placed on users with interest in deals & products with high transaction value.
- 14.5 return on advertising spend (RoAS)
- 45% higher average transaction value over client’s average transaction value
- 13% increase in M-o-M average transaction size
- Increased lifetime value of customer through cross-selling & up-selling products & deal