14.5X
Return on Advertising Spend
45%
Higher average transaction value over client's average
13%%
Increase in Month-over-Month average transaction size

 

Indonesia’s number one deals portal with a strong presence in food, lifestyle & travel segments.

CHALLENGE

The client had invested heavily in acquiring user memberships. However, there was a steady rise in user drop rate at different stages of the purchase cycle. The client wanted to re-engage these users with relevant content thereby, increasing the total number of transactions.

SOLUTION

RevX’s advanced audience management platform enabled the creation of granular user segments. Users were retargeted on Display & FBX with their preferred products and categories. A greater focus was placed on users with interest in deals & products with high transaction value.

RESULTS

  • 14.5 return on advertising spend (RoAS)
  • 45% higher average transaction value over client’s average transaction value
  • 13% increase in M-o-M average transaction size
  • Increased lifetime value of customer through cross-selling & up-selling products & deal

case study mobile ad

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