Grofers is one of India’s leading hyperlocal delivery companies. With presence across multiple cities, Grofers offers a wide assortment of groceries, fruits and vegetables, cosmetics and more.
Working in the highly competitive hyperlocal delivery services, Grofers wanted to work with a partner who:
Has a mobile first approach
Can enable location based targeting
Increase new user conversion rate
- Location-based Targeting - RevX’s granular targeting capability enabled Grofers to run personalized campaigns with messaging tailored to user’s location and preferred grocery stores.
- Category Targeting - RevX used its real-time audience intelligence engine to segment users and deliver dynamic ads based on their interest and affinity to purchase specific grocery items.
- Travel Day-part Targeting - RevX’s AI model automatically optimized campaigns based on day-of-the-week and time-of-the-day to show ads when user was most likely to order grocery resulting in enhanced campaign performance and positive brand affinity.