The importance of various data signals for Remarketing
User Remarketing is one of the effective techniques used by marketers today to get their site-visitors to purchase on their online store. While SEM, social and branding campaigns drive new traffic to your website, remarketing encourages the site visitor to go further down the purchase funnel by showing a highly relevant message, while being selective in going after the users so as to optimize your ROI. Remarketing depends on user data (website, CRM, social, emails etc) to be able to do so and the success of any remarketing campaign largely depends on how good the data collection is. The browsing pattern of the user on your property (website or app) can be a great asset to you when it comes to remarketing. The footprints users leave behind on your property can help you understand what he was looking for and how strong was his intent. For an existing customer the browsing data can be combined with purchase history or profile data to deliver even more effective messaging.This blog touches upon the key data signals marketers should focus on extracting and the mechanics of extraction.