We are pleased to announce Dynamic Badges for Native Product Ads, a new distinctive feature making them better than ever. Native ads are high performing, non-obtrusive ad units which adapt itself to the look and the feel of the app where they appear. While this format greatly improves the end user experience, its prescriptive format limits marketing team’s creativity with respect to showcasing the relevant information in product ads. The “Dynamic Badge” feature helps improve the marketing message for the end users by overlaying key product attributes such as brand name, product price, discount, etc. onto the main native ad image in real-time, significantly improving the click-through rate (CTR) and conversion rate.
Retargeting conversions typically surpass other channels, in terms of delivering the lowest CPA’s. But marketers, who look at their data a little more closely, quickly come to realize that typical ‘black-box’ retargeting vendors deliver that superior performance, at the cost of organic traffic.
This blog talks about why it is important to look at the key factors affecting retargeting conversion- “Funnel Position” and “Recency” and chose a retargeting vendor which gives full visibility into inventory, targeted users, ad quality, publisher quality and more.
Marketers are increasingly adopting advanced strategies and technologies for their mobile campaigns. App platforms with a large install base have realized the importance of retaining users rather than just getting more installs. Even new mobile apps with relatively lower but growing install base are beginning to evaluate app retention strategy relatively sooner in the marketing lifecycle. This blog talks about several important factors necessary to kick start a successful app retargeting strategy.
App retargeting is relatively new compared to its web counterpart, which has been around for a decade. However, the technology stack has rapidly evolved to bring functional parity with web, and adoption is growing quickly. Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. In this blog, we look at the evolution of app retargeting across three phases, and how marketers can get the best out of their app retention strategies.
In today’s digital world, a seamless user experience is critical to ensure effective user interaction with brands. Along with other components, the look and feel of an ad along with its load time play a key role in grabbing user attention.
With iOS 9.2, Apple released a bunch of new features to enhance user experience. While much has been written about them, there is one specific change which impacts app marketers directly- introduction of Universal Links. This blog focuses on the impact of Universal links on app marketers.
We launched performance advertising platform for mobile app about six months ago in India and South East Asia, and have made significant progress in helping app developers grow post-install engagement through our data-powered, programmatic platform. RevX helps app developer engage with their app users on 15000 other distinct apps with highly-targeted, personalized ads, and automatically optimizes media buy to deliver on marketers ROI goals.