Retargeting conversions typically surpass other channels, in terms of delivering the lowest CPA’s. But marketers, who look at their data a little more closely, quickly come to realize that typical ‘black-box’ retargeting vendors deliver that superior performance, at the cost of organic traffic.
This blog talks about why it is important to look at the key factors affecting retargeting conversion- “Funnel Position” and “Recency” and chose a retargeting vendor which gives full visibility into inventory, targeted users, ad quality, publisher quality and more.
Marketers are increasingly adopting advanced strategies and technologies for their mobile campaigns. App platforms with a large install base have realized the importance of retaining users rather than just getting more installs. Even new mobile apps with relatively lower but growing install base are beginning to evaluate app retention strategy relatively sooner in the marketing lifecycle. This blog talks about several important factors necessary to kick start a successful app retargeting strategy.
App retargeting is relatively new compared to its web counterpart, which has been around for a decade. However, the technology stack has rapidly evolved to bring functional parity with web, and adoption is growing quickly. Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. In this blog, we look at the evolution of app retargeting across three phases, and how marketers can get the best out of their app retention strategies.
With iOS 9.2, Apple released a bunch of new features to enhance user experience. While much has been written about them, there is one specific change which impacts app marketers directly- introduction of Universal Links. This blog focuses on the impact of Universal links on app marketers.
I have been involved with digital ad technology for the past six years and have had the privilege of both witnessing and participating in the fastest-growing and one of the most demanding technology landscape today.
Today, I give you a glimpse of this journey – about the humble beginnings of RevX technology stack and how it has evolved into a programmatic beast, with several parts working in tandem to make cross-channel performance marketing efficient and effective for our advertisers.
We launched performance advertising platform for mobile app about six months ago in India and South East Asia, and have made significant progress in helping app developers grow post-install engagement through our data-powered, programmatic platform. RevX helps app developer engage with their app users on 15000 other distinct apps with highly-targeted, personalized ads, and automatically optimizes media buy to deliver on marketers ROI goals.
Allow me to introduce you to Nick. Nick works as a Campaign Manager for an E-commerce giant. In his free time, he enjoys tap dancing. He has had a successful career so far and is recently made responsible for running the company's remarketing efforts in a new geography. In the absence of information about geography specific parameters that would fetch him desired results, Nick, smart guy that he is, uses lessons from the existing market.