User installs the app but never opens or has become inactive
RevX targets this user across RTB exchanges with engaging promotional or brand ads
Ad leads user back to app. RevX continues to drive engagement & reduces churn
Increase LTV of acquired users by retargeting dormant or lapsed users. RevX can create segments based on different inactivity period and execute separate marketing strategies to drive higher engagement at the most optimal cost.
Optimize reach and the cost of re-engaging dormant or lapsed users. Our predictive engine evaluates multiple attributes like app quality, frequency cap, device characteristics, creative messaging and quality to reach maximum users and optimize cost per re-engaged user.
Dormant Users Reactivated
Increase in App Launch
Increase in Conversion